Professionalism in the PR Realm

Ever since I turned 16 and began working part time at a children’s clothing store, the word professionalism was being thrusted into my face and everyday work experience. Everything I did revolved around how professional I was and how would it affect my job? Unfortunately for me, I was not the most ethical or professional being at the tender age of 16. Instead, I was lazy and cut corners with not only my job performance, yet in my treatment of the customers as well. Luckily for me, my dream is to work in public relations, not a clothing store. However, since becoming a Public Relations major at the Manship school, I have come to two different realizations in respect to my first job.

One, the way I had acted was incredibly unprofessional at times, and if I acted this way at my current job I would be fired immediately. (How I lasted two years at that job is beyond me). And secondly, professionalism and ethical behavior in the work place is not only expected, yet a vital part of any job. Working in public relations does not give me any room to be unprofessional to coworkers and especially clients. This is because I am constantly working with other people and am dependent upon my reputation, which is built through positive feedback and recommendations from clients.

While working with Susan G. Komen Baton Rouge this semester, I feel as though this lesson was learned in full. My group members and I were constantly keeping each other in check as to setting up meeting times, informing the client of our progress, and keeping things professional when the campaign became increasingly challenging and frustrating.

Throughout the semester, working with CINQ Communications has taught me that being professional is more about giving a client or customer everything they want. It’s about giving them what they need in the most respectful, helpful, and effective ways possible. I can confidently say that although I have at times slipped up with my professional attitude, the CINQ Communications team nailed it.

I believe we were able to effectively communicate the message of breast cancer awareness in the way that the Baton Rouge Komen affiliate wanted and needed. We were also available to meet with our client and convey their message and purpose of how to educate young women about breast cancer and ways they can get involved with the cause.

If you would like to find out more about breast cancer or ways to get involved in the cause or Komen organization, please visit their Facebook or Twitter  for more information!


One thought on “Professionalism in the PR Realm

  1. It sounds like CINQ Communications is a great group to work with when it comes to ethics and professionalism. Although there may have been some bumps in the road with your event, the experience is what really counts. Like you said, throughout the semester you learned that professionalism means giving your client exactly what they want in a timely manner. That task can be extremely challenging at times which is why you need to work ethically. I am interested in seeing your final presentation at the end of the semester.

    In working with my client, the Bywater CDC, there were several bumps in the road. We tried our hardest to communicate the message of innovation in using the SCVNGR app to promote our event held in early November. We sent emails, phone calls and kept each other up to date which portrayed professionalism. Although our event did not go as planned and our frustration levels increased, we continued with level heads. Because PR professionals deal with these types of issues every day, this service-learning class has been a great opportunity for practice.

    If you are interested in learning more about our client, you are welcome to visit their website at or my Twitter @JaymeTumminello.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s