The Inner Workings of a Mini Campaign

It’s official, the mini campaign has begun. The past week has been a blur of a SWOT analysis, resesarch reports, and media lists. Our group, CINQ Communications, has completed the first section of the campaign by looking into different media perceptions about the national Susan G. Komen brand, as well as the local perceptions in the Baton Rouge area. Secondly, we compiled a media list of all possible outlets that the Susan G. Komen organization has used, as well as possible sources we can utilize for this campaign. Lastly, we compiled something known as a SWOT analysis, which lists out the strengths and weaknesses, the internal components, and the opportunites and threats, the external components. Our design director, Megan Gibbs, then complied all of our information into what will eventually become our campaign book.

Our next step is to begin contacting different businesses to participate in the SCVNGR trek. Because my class in the Manship School of Mass Communication at LSU contains the only 20 students in the United States who are working with the SCVNGR in a service learning project, it gives each business a unique opportunity to not only promote themselves and their own businesses, yet they will be simultaneously be supporting Susan G. Komen and Breast Cancer Awareness month. Some of the different businesses who could possibly participate in the SCVNGR trek for Susan G. Komen are Apricot Lane, located on Jefferson Highway in Baton Rouge, as well as Corks N Canvas, as well as other businesses throughout the Baton Rouge area. Businesses can participate in PINKOUT and the SCVNGR trek by visiting the Facebook page of Susan G. Komen Baton Rouge and following them on Twitter for more information regarding events held during the month of October, otherwise known as Breast Cancer Awareness month. Also, my personal Facebook page and Twitter will conain updates as well!

After the work we have had so far,there is certainly more to come in the upcoming weeks until the end of October.  Who would have thought that a service learning project could induce so much nervousness into my life? Well for starters, not me. When I picture a campaign in public relations, I used to think about Samantha in Sex and the City (for those of you not familiar, she was a publicist in NYC on the show). So, when I figured out that there is actual legwork involved in a public relations campaign, imagine my surprise. However, while some people could view this as a bad thing, I refuse to look at this in a negative light. Yes, this campaign will be hard work. However, by gaining real life experience in this class and working for the Baton Rouge affiliate of Susan G. Komen, I know I will be able to take the public relations world by storm…once I pass this class and graduate.


One thought on “The Inner Workings of a Mini Campaign

  1. I agree with you completely, it was a full week of applying all of the things we’ve learned in our public relations classes. I’m sure this is the same for you, but it was the first time I had to actually apply the SWOT analysis. I now see the importance of using this tactic for organizational purposes, and as strategy. Our design director, Leigh Fairey, compiled our analysis as well. We all sat down one afternoon and worked together rather than assigning different parts to people. It was very efficient; your group should try that next time!

    I loved reading the businesses your group wants to attend your SCVNGR event. I am a huge fan of Apricot lane, and I have heard they are great with non-profits! I think it is very convenient that your group, CINQ, is allowing businesses to sign up through Facebook. It is the easiest and most efficient medium in this day in age.

    You hit the nail on the head; stress is going to be the death of me. I would have never imagined either how much went into a campaign. Between work, school organizations, Kappa Delta, family, other classes and what is left of my social life, I sleep about three hours a night. Samantha Jones seemed to balance it all, can’t we? She made it look so easy. But you are very right, even though it is a lot of work, and I may be losing my mind, I wouldn’t have it any other way. I love working hard for classes I am passionate about and I am sure you are the same!

    Our client is Bywater Community Development Corporation in New Orleans, La. They are a non-profit organization that was started through the Bywater Neighborhood Association. They aid the BNA in promoting the Bywater area. Their goals are to restore tourism in the area, but to keep history preserved. Although they are big into keeping tradition, they want to use new media technology for their public relations tactics.

    Our SVNGR event will be partnered with the “St. Claude Art Walk and Night Market”. Our target audience will be the artistic people that are planning or interested in going to art walk. These people are in their early twenties and have the traditional New Orleans vibe.

    Visit my Facebook page or my Twitter Account for more information on our SCVNGR event. I will even be posting pictures on my Instagram account, @thirsti_o. Enjoyed reading your blog, and good luck with the rest of your campaign!

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