It’s official, the mini campaign has begun. The past week has been a blur of a SWOT analysis, resesarch reports, and media lists. Our group, CINQ Communications, has completed the first section of the campaign by looking into different media perceptions about the national Susan G. Komen brand, as well as the local perceptions in the Baton Rouge area. Secondly, we compiled a media list of all possible outlets that the Susan G. Komen organization has used, as well as possible sources we can utilize for this campaign. Lastly, we compiled something known as a SWOT analysis, which lists out the strengths and weaknesses, the internal components, and the opportunites and threats, the external components. Our design director, Megan Gibbs, then complied all of our information into what will eventually become our campaign book.
Our next step is to begin contacting different businesses to participate in the SCVNGR trek. Because my class in the Manship School of Mass Communication at LSU contains the only 20 students in the United States who are working with the SCVNGR in a service learning project, it gives each business a unique opportunity to not only promote themselves and their own businesses, yet they will be simultaneously be supporting Susan G. Komen and Breast Cancer Awareness month. Some of the different businesses who could possibly participate in the SCVNGR trek for Susan G. Komen are Apricot Lane, located on Jefferson Highway in Baton Rouge, as well as Corks N Canvas, as well as other businesses throughout the Baton Rouge area. Businesses can participate in PINKOUT and the SCVNGR trek by visiting the Facebook page of Susan G. Komen Baton Rouge and following them on Twitter for more information regarding events held during the month of October, otherwise known as Breast Cancer Awareness month. Also, my personal Facebook page and Twitter will conain updates as well!
After the work we have had so far,there is certainly more to come in the upcoming weeks until the end of October. Who would have thought that a service learning project could induce so much nervousness into my life? Well for starters, not me. When I picture a campaign in public relations, I used to think about Samantha in Sex and the City (for those of you not familiar, she was a publicist in NYC on the show). So, when I figured out that there is actual legwork involved in a public relations campaign, imagine my surprise. However, while some people could view this as a bad thing, I refuse to look at this in a negative light. Yes, this campaign will be hard work. However, by gaining real life experience in this class and working for the Baton Rouge affiliate of Susan G. Komen, I know I will be able to take the public relations world by storm…once I pass this class and graduate.