My First (mini) Campaign

When I first arrived at Louisiana State University as a mass communication major, I was nervous and excited as to what awaited me in my future classes. However, it did not take long for me to get a hold of things and to quickly become accustomed to the inner workings of a college classroom. After my freshman year of college, my nervousness focused itself on something else: my future. I had never had experience with a real life client before, and couldn’t imagine working in a professional public relations environment unless I gained some insight, and quickly. Fast forward to the present, I am in my junior year of college and my wish for experience with a client has been granted.

I am currently enrolled in the PR writing course MC 4001 in the Manship School of Mass Communication which has allowed me and my fellow classmates an amazing opportunity. This semester, we will be working on a service learning project in which groups will create and execute mini campaigns for different organizations within the Baton Rouge and New Orleans areas. Our only requirement is that we must incorporate SCVNGR, a geo-location, smartphone application. Each group will be responsible for creating a trek, or scavenger hunt, which will allow participants to interact with the organization, as well as each other. We are the only 20 students in the U.S. who are working with SCVNGR, which makes this new experience even more exciting for everyone involved.

Each group was created after everyone had a chance to apply for different positions and campaigns. After being placed into different campaign groups, my group created CINQ Communications, a student run public relations organization. Our group consists of five people; Cyone Batiste and myself are the strategy directors, Megan Gibbs is the design director, Lea Ciskowski is the writing director, and Sierra Crump is the account liaison. We have been granted the opportunity to work with the Susan G. Komen Baton Rouge affiliate to promote the 2012 Pink Ribbon Bowl as well as the PINKOUT!

The Susan G. Komen non profit organization aims to raise awareness and support for breast cancer survivors and research. The Baton Rouge Susan G. Komen affiliate has raised over $2.8 million for breast cancer in the greater Baton Rouge area. The PINKOUT event offers a chance for local businesses to raise awareness and compete with one another by decorating the outside of their buildings and voters decide who has the best decorations. The Pink Ribbon Bowl gathers teams of six to bowl and raise money for breast cancer research in a fun, interactive environment.

The month of October is the beginning of Breast Cancer Awareness month and is when the campaigns for the organization will begin. I can not wait to begin promoting these events and letting my inner PR professional out!


4 thoughts on “My First (mini) Campaign

  1. Being a woman, I find that organizations like Susan G. Komen have raised my awareness of the danger and prevalence of breast cancer. The Baton Rouge area affiliate’s PINKOUT event is something all cancer organizations should aim to mimic, not only does it get the community involved, but it encourages women to take action against cancer with preventative measures. I have seen one too many women lose the fight against cancer, and I have seen more than enough women fight for survival to know how important this cause is. I have also seen women catch cancer early on by using tools that Susan G. Komen provide to the community, such as guides to self-examination.

    While the campaign of Susan G. Komen Baton Rouge strives to raise awareness of its fight against breast cancer, I believe that the cause of My SmokingWords LSU goes hand-in-hand in helping to raise awareness of a major cause of cancer, smoking. To make LSU a tobacco-free campus would help to dramatically raise the awareness of the risk of cancer that accompanies tobacco use.

    If you would like to learn more about how My SmokingWords LSU is helping to make LSU a tobacco-free campus and raising the awareness of tobacco related cancer, please visit or visit the Facebook and Twitter pages.

  2. I love that your group is working with Susan G. Komen because it’s an important nonprofit in our community. One in eight women will be diagnosed with breast cancer; that number is incredibly high. I don’t think it’s possible for there to be enough awareness for breast cancer or support for survivors and their families. Almost everyone knows someone who’s had breast cancer or who has been affected by it. My best friend’s mother was diagnosed with breast cancer 12 years ago, and it’s still something that affects her to this day. I’m really glad people in our class are working to bring awareness to this wonderful nonprofit because it brings hope to survivors and their families.

    Your campaign focuses on bringing awareness to breast cancer, and our campaign focuses on bringing an end to tobacco usage on the LSU campus. Both nonprofits are focused on health. SmokingWords wants to make LSU a tobacco-free campus to improve the health of students, faculty and visitors to our campus. People don’t understand the negative effects secondhand smoke can have on people’s health. At least 69 of the chemicals from secondhand smoke are known to cause cancer. Exposure to secondhand smoke can cause lung cancer in nonsmokers. It can also result in breathing problems for people with asthma and headaches for people that are sensitive to smoke.

    To learn more about SmokingWords you can check out the website (, Facebook ( or follow us on Twitter (@SmokingWords).

  3. We are extremely lucky to be among the only students to work with the SCVNGR app. I am looking forward to seeing what your group does with the Susan G. Komen 2012 Pink Ribbon Bowl as well as the PINKOUT event. Our client, Bywater Community Development Corporation works to raise awareness and a sense of community as well. Although our client has not given us a date as to when our event will take place, we hope to successfully create treks using the SCVNGR geo-location app. I believe the SCVNGR scavenger hunt will help promote our organizations while bringing awareness and also encourage the communities to come together. Your group is lucky to have the month of October as your event month and Breast Cancer Awareness month as well.

    Since we are both strategy directors of our group, it is our duty to create unique ideas for the development of the campaign strategy. Working together with the other teammates will help us successfully portray our skills in: creativity, decision quality, problem solving, motivating others, and planning.

    I will continue to view your blog for updates on how your group is progressing with your client. I believe we have many fun events and opportunities in our near future that will help us practice problem solving, planning, and time management which we will need in the PR professional world.

    Jayme Tumminello

  4. Pingback: Graduating and Going Corporate! | Confessions of a Public Relations Major

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